Case Studies

LEADING FMCG MANUFACTURER

Driving sales with a blended team in Grocery

The challenge

Our client wanted to drive core SKU availability and visibility in store within Grocery outlets to provide shopper choice and drive our clients share within set locations in store. They also wanted to monitor compliance in store.

Our Solution

Our dual approach team both strategic and tactical, service an agreed callfile of 750 stores.

Our tactical team visit each store to merchandise for maximising space opportunities, drive SKU availability and visibility, maintain agreed space, audit SEL compliance and interventions as appropriate

Our strategic team negotiates with store contacts to increase space in key locations in store, place additional stock orders, manage book stock errors, SEL compliance, and develop a strong in store relationships with key contacts.

Results

  • Sales uplifts of over 11%
  • Share increase @ 1%

Case studies

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