Case Studies
LEADING ALCOHOLIC DRINKS MANUFACTURER

Delivering a Multi Channel Solution across the On & Off Trade
The challenge

Our multi channel team was launched to support our clients performance ambition across key City Centres driving brand advocacy and increasing sales and share with Key On Trade, Wholesale & Grocery Small Format customers.

Our Solution

A team of 8 Regional Executives & 1 National Field Manager provide coverage to 8 city centres visiting On Trade National Account Customers, Wholesale Depots and Tesco Small Format outlets. Providing both experiences and increased sales and share through a consultative approach the team are focused on:

  • Creating brand advocacy in the On Trade by delivering staff training & consumer sampling, facilitating in bar gamification incentives for staff, running mystery shopping activities and increasing perfect pour status for Beer and Spirits
  • Driving increased distribution & sales within key Wholesale depots by working in partnership with Managers to create bespoke Joint Business plans and build incremental displays
  • Supporting increased sales across key city centre Grocery small format stores by focusing on retail basics including book stock errors, secondary displays & promotional compliance

Results

  • 15 individual On Trade projects completed in key account and regional groups in FY16/17
  • 18,000 displays activated in key Wholesale Depots in FY16/17
  • 5,255 sales interventions made in key Grocery Small Format stores in FY16/17

Case studies

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