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Case Studies

Bosch
Sales, Field Sales, Sales promotion, Consumer Activation, Sales Demonstration, Brand Activation

<img src="/wp-content/uploads/2017/05/next.png" rel="Next Bosch case study" class="next_case_img alignright size-full wp-image-536">

The challenge

CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.

Our Solution

Shop-in-shop solutions/stands in all Swiss DYI outlets
All shop-in-shop staffed with CPM-/Bosch- Sales Experts
Product and brand activation
Build strong relationship with consumers
Product demonstration outlining product superiority via knowlegde and competence

Results

The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS

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Tags auditing consumer electronics merchandising pos merchandising

Case studies

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/03/23115340/Agilent_Logo-2.png">

Agilent Technologies

FMCG brand EMEA

FMCG Client

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115339/airbnb_logo.png">

Airbnb

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115337/marketstarlogo.png">

MarketStar

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115337/Bosch-logo.png">

Bosch

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115333/Olay-Logo-1.png">

Olay

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115333/Microsoft_logo.png">

Microsoft

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115325/gsk-logo.png">

GSK Acti Grow

<img class="size-full wp-image-48 aligncenter logo" width="165" style="max-width:165px; margin-bottom:30px;" title="" src="https://s3-eu-west-2.amazonaws.com/images.s3.cpm-int.com/wp-content/uploads/sites/37/2017/05/23115337/Bosch-logo.png">

Bosch

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