Consumer Activation

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When it comes to consumer activations, over the next 12 months, we will carry out in excess of 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.

Founded on the belief that it would only sell if it could be seen, we take a creative approach to active selling.

Retail activation and employee engagement form part of our experiential marketing approach to sales promotion. This could be building a team of enthusiastic ambassadors for your brand directly encouraging consumers to connect with you through trial and adoption. Alternatively, it might be a more complicated sales proposition where people are invited to learn more through an experiential marketing campaign that engages your customers and immediately boosts sales.

CPM has been creating world leading events and promotions for over 80 years. We pioneered active selling, and we continue to innovate and develop original sales activation programmes every day.

Active Selling

CPM’s active selling programmes deliver a real conversation between your brand and your customers. Active selling is the most interactive marketing tool available because it gives you the ability to communicate with your customers' five senses simultaneously when they are most ready and able to buy.

Sampling

93% of customers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour.

Events and Promotions

CPM bring events and promotions to life. CPM’s events and promotions team are your brand ambassadors. Highly trained, they meet, greet, welcome and care for guests and event attendees, ensuring their interaction with your brand is a positive and informed one.

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Active Selling

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Aviva

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McCain