News & insights

Driving sales through personalised and engaging customer experiences

We are delighted to share that we are continuing our partnership to deliver personalised customer experiences within Dixons Carphone, by extending our ‘Approved Demonstrator Agency’ status until April 2020.

 

Over the past few months we have undergone a thorough tender process, which has seen us demonstrate our previous campaign experience and operational set-up, as well as high focus on our talent attraction, retention and development approach.  People are at the heart of this work – putting our teams into Dixons Carphone stores on behalf of brands – so we were keen to impress with the development we have recently undertaken on our talent journey.  In 2018 we launched a brand new careers site www.cpmjobs.co.uk, making it easier for great talent to find us and work for us.  We are also accredited by Investors in People, reaching Gold status, which we are very proud of as recognition of the continual focus we have on talent.

 

“The customer, we have found, finds the technology exciting, but confusing and expensive.  They value help, not just in discovering and choosing the right technology for them but also in getting the most out of it over its life.”

Alex Baldock, Group Chief Executive, taken from the recent ‘H1 2018/2019 Interim Results and Strategy Update’.

 

As an accredited agency, CPM can play a crucial role in helping Dixons Carphone deliver their vision ‘We help everyone enjoy amazing technology’.  We will help customers really understand the technology – and provide an opportunity to see the value in a product, not just a blast of features and benefits.  This involves real in-depth understanding of each customer, allowing us to personalise each experience and make it relevant and engaging to that individual.

We are excited for the year ahead, so if you are a brand looking to drive customer experiences and sales in Dixons Carphone, please get in touch – mel.drummond@uk.cpm-int.com

 



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