News & insights

CPM Awarded Outsourcing Partner for Fiat Chrysler Automobiles

CPM is proud to have been appointed Fiat Chrysler Automobiles, Fleet & Business outsourcing partner in the UK for 2020 with a 3 year contract.


After completing a competitive tender process across 2019 and early 2020, CPM were successfully awarded the programme to become FCAs new partner with the project going live in May 2020.   We were delighted to receive feedback that our pitch showcased our understanding of the fleet market, our capability and collaborative approach and our continued focus on talent development.


Our role is to manage the end to end sales process from initial contact with a prospect to the ongoing communication through the sales process and beyond. Members of FCA’s existing customer-facing fleet team of eight in the field, who had established relationships with business operators across the UK, have been transferred to the CPM headcount as part of the outsourcing of customer contact operations with a view to further expand this team in 2021. We have also set up a brand new Business Centre function on behalf of the brands consisting of Business Development Managers & Virtual Account Managers to support the teams in the field with prospecting, appointment setting and management of customers to ensure FCA customers receive the highest standards of support and customer service. In addition to this, CPM have also built an industry leading Fleet CRM salesforce platform optimised to FCA’s fleet processes and systems in order to effectively manage the customer journey from end to end in a seamless manner that will allow effective business to business marketing communications with FCA’s customer base as well as driving efficiency across the sales teams and integration of field and phone activity, ultimately driving improved customer experiences.



5 months on, we are thrilled to receive such positive feedback from our client;


“CPM have been exceptionally proactive since the contract was awarded and despite the additional challenges with the Covid pandemic, the team have quickly reacted to ensure that the systems were developed in line with the tender requirements. We are now five months into the contract and we have seen a huge amount of development around the systems and reporting without major disruption to our day to day operations. We have regular updates on the progress and developments ensuring that the programme is evolving in the right direction.”


Simon Wheeler

UK Fleet & Business Marketing Manager


If you would like to hear more about how we help our clients, please get in touch.



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