News & insights
Maximising your Christmas Sales

The UK is finally enjoying a sizzling hot summer and the holiday promotions are rolling out, however, for brands, retailers and CPM alike it’s never too early to think about Christmas. It may not be until November when sales really take-off, but every year Christmas seems to come earlier. The first consumers usually start to buy for the festive season in September!

 

Shoppers in the UK will spend a record £4.5bn on food and drink in the final week before Christmas, this year, shrugging off higher prices caused by the fall in the value of the pound since the EU referendum and total spending on festive feasts will be up by 3.6% as families prepare for the big day, according to analysts at Nielsen.

 

However, the stark fact facing brands is that that due to this pressure on store staff, availability and promotional compliance of brands can drop by almost 10% at this most critical time of the commercial calendar.

Fortunately for Brands, CPM’s focus on compliance and availability saw us deliver some great results for our clients in 2017. For a leading FMCG brand, we drove an over-index on facings v planogram for 7 key SKU’s, and an ROI of 19:1. A great achievement at a crucial time of year.

 

Every year we get better, and last Christmas saw us deliver a 91% increase in incremental sales versus 2 year previous (2015) – demonstrating our commitment to continual improvement to drive more for our clients.

 

Calling into grocery, high street and discounters, the team are ready to switch on when and where you need them, with as little as 48 hours’ notice. They are made up of 350+ retail experts, who spend more than 27,000 hours in store every single month – giving them an unrivalled view of the store. We use this insight, along with our store relationships to drive results for our clients.

 

The team can deliver across a number of services including;

  • Merchandising
  • Driving promotional compliance
  • Influencing in store
  • Increasing shelf capacity
  • Siting POS
  • Pre-selling promotional activity
  • Printing and fixing SEL’s
  • Auditing
  • Activating lapsed distribution
  • Ordering new stock

We are now booking in Christmas activity, and would love to talk to you about your brand plans, and how we could help.

Get in touch today – 01844 261777 hello@uk.cpm-int.com



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