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CPM is proud to have been appointed Fiat Chrysler Automobiles, Fleet & Business outsourcing partner in the UK for 2020 with a 3 year contract.


After completing a competitive tender process across 2019 and early 2020, CPM were successfully awarded the programme to become FCAs new partner with the project going live in May 2020.   We were delighted to receive feedback that our pitch showcased our understanding of the fleet market, our capability and collaborative approach and our continued focus on talent development.


Our role is to manage the end to end sales process from initial contact with a prospect to the ongoing communication through the sales process and beyond. Members of FCA’s existing customer-facing fleet team of eight in the field, who had established relationships with business operators across the UK, have been transferred to the CPM headcount as part of the outsourcing of customer contact operations with a view to further expand this team in 2021. We have also set up a brand new Business Centre function on behalf of the brands consisting of Business Development Managers & Virtual Account Managers to support the teams in the field with prospecting, appointment setting and management of customers to ensure FCA customers receive the highest standards of support and customer service. In addition to this, CPM have also built an industry leading Fleet CRM salesforce platform optimised to FCA’s fleet processes and systems in order to effectively manage the customer journey from end to end in a seamless manner that will allow effective business to business marketing communications with FCA’s customer base as well as driving efficiency across the sales teams and integration of field and phone activity, ultimately driving improved customer experiences.



5 months on, we are thrilled to receive such positive feedback from our client;


“CPM have been exceptionally proactive since the contract was awarded and despite the additional challenges with the Covid pandemic, the team have quickly reacted to ensure that the systems were developed in line with the tender requirements. We are now five months into the contract and we have seen a huge amount of development around the systems and reporting without major disruption to our day to day operations. We have regular updates on the progress and developments ensuring that the programme is evolving in the right direction.”


Simon Wheeler

UK Fleet & Business Marketing Manager


If you would like to hear more about how we help our clients, please get in touch.


Sales force outsourcing as a strategic model for agile businesses:  the collaboration between FRoSTA and CPM Italy


The speed required to respond to events has made companies more flexible, leading them to adopt more agile, rapid and dynamic approaches. In this landscape the sales outsourcing represents a strategic solution, as it allows businesses to establish, manage and monitor the direct relationship between costs and results in a flexible, scalable way.


Daniele Castagnini, National Sales Director at FRoSTA and Pierpaolo Bertocco, Managing Director at CPM Italy speak to MarkUP Magazine about the collaboration that brought to the development of an agile organisational model focusing on objectives and results, to achieve greater presence and wider product range and increase FMCG channel monitoring


Watch our video to see how CPM Italy has increased product availability in monitored retail outlets by over 30% in the first year. Working in collaboration at a strategic level to deliver growth plans across Europe, using an agile market and an in-house and outsourced retail field sales force.


The added value of a qualified sales force in an agile business model: the collaboration between Fitbit and CPM Italy


Everything changes and evolves. In a word were companies must adopt an increased flexible approach, both on the structure and on the business strategy, and consumer are increasingly well-informed and demanding, it is necessary to guarantee a field team made up of qualified professionals with a high commitment to the result, but it is also essential to provide regular, comprehensive training to in-store sales teams on a range of constantly evolving topics.


Giovanni Bergamaschi, Regional Director Southern Europe at Fitbit and Pierpaolo Bertocco, Managing Director at CPM Italy, speak about this at Mark-up


 Watch our video to see what Fitbit have to say about their relationship in collaboration with CPM Italy.


On behalf of the whole business, I am delighted to announce that after a rigorous multi- stage tender process, CPM UK has been awarded an exciting new contract working with Samsung Electronics UK.


The contract includes the Television Audio Visual and Digital Appliances field and training teams.   CPM are thrilled and proud to have been awarded such a prestigious contract and to be working with this innovative brand that is truly leading the way in consumer electronics.   This award further strengthens CPM’s position as the number one sales agency across the globe.


The tender process gave CPM a  great opportunity to showcase our ideas, data analytics capability, innovation and above all our award winning talent programmes.   The contract includes the transfer of over 350 employees who will support the Samsung brand in 2020 and beyond, and we can’t wait to get started!  Our mission for Samsung is clear – to drive sales of the Samsung Electronics brand through amazing, personalised consumer experiences and retail staff training.


We are excited to be working with a premium field, training and promoter team and look forward to transferring and welcoming  new employees to our business in 2020.  Samsung joins a portfolio of many leading brands across a broad range of sectors including Technology, FMCG, Retail, DIY, Telco and many more.   At the heart of our success is our People and our continuous focus on acquiring, developing and retaining the very best talent in the industry.  For further information on how we do this and what our people think about CPM then please click here or you can visit for more information on what it’s like working for us.



Karen Jackson

Managing Director, CPM UK


Balance for Better


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