Category Archives: News

In 2016, Harvard Business Review published 5 Ways to boost your resilience at work stating that, according to the Centre for Disease Control and Prevention, a quarter of all employees view their jobs as the number one stressor in their lives, and describes stress as the “global health epidemic of the 21st century”.


With our worlds becoming ever more demanding and the stressors both in and out of the workplace continuing to increase, there is an emergent need to offer support and guidance to the workforce to help build resilience to effectively manage work life.  Living in an environment where the overload of information is always present, and the ability to disconnect becoming harder, taking responsibility for our wellbeing is vital. We prioritise putting our phones on charge to ensure they have enough battery to function every day, but can we honestly say we do the same for ourselves?


Making an important skill stick, such as improving personal resilience, can be hard particularly when people may feel that they are too busy to take the time out. This is where the initial challenge begins, providing people with the right tools and skills in manageable bite sized chunks is key. It’s got to feel easy and interesting to the individuals for them to sit up, take note and change their habits.


We have found that engaging our teams with small nuggets of inspiring workshops and providing them with tangible techniques that work is driving a passion for improving mental toughness within the business. Tagging on a short 30 minutes at the end of our quarterly company briefings has become the perfect opportunity to have widespread positive impact that is vastly growing a healthy culture within the business.


One workshop that we hosted, which saw high positive outputs, focused on The Chimp Paradox theory by Prof. Steve Peters. Learning a simple technique of managing any unwanted thoughts or feelings and driving a more resourceful healthy output has resonated with all those who participated, and has driven a positive shockwave throughout our employees.


We are seeing improvements in how our managers manage their teams, in how the sales and field teams deal with resistance and generally higher levels of motivation across our head office and contact centres with some improvements noted in performance measures.

As a business, our dedication to supporting individuals improve resilience is having a positive impact on the performance of our teams, and our business. We believe we have a duty of care to ensure that our employees charge themselves as habitually as they charge their phones.


Nicole Kite, Training Manager

The UK is finally enjoying a sizzling hot summer and the holiday promotions are rolling out, however, for brands, retailers and CPM alike it’s never too early to think about Christmas. It may not be until November when sales really take-off, but every year Christmas seems to come earlier. The first consumers usually start to buy for the festive season in September!


Shoppers in the UK will spend a record £4.5bn on food and drink in the final week before Christmas, this year, shrugging off higher prices caused by the fall in the value of the pound since the EU referendum and total spending on festive feasts will be up by 3.6% as families prepare for the big day, according to analysts at Nielsen.


However, the stark fact facing brands is that that due to this pressure on store staff, availability and promotional compliance of brands can drop by almost 10% at this most critical time of the commercial calendar.

Fortunately for Brands, CPM’s focus on compliance and availability saw us deliver some great results for our clients in 2017. For a leading FMCG brand, we drove an over-index on facings v planogram for 7 key SKU’s, and an ROI of 19:1. A great achievement at a crucial time of year.


Every year we get better, and last Christmas saw us deliver a 91% increase in incremental sales versus 2 year previous (2015) – demonstrating our commitment to continual improvement to drive more for our clients.


Calling into grocery, high street and discounters, the team are ready to switch on when and where you need them, with as little as 48 hours’ notice. They are made up of 350+ retail experts, who spend more than 27,000 hours in store every single month – giving them an unrivalled view of the store. We use this insight, along with our store relationships to drive results for our clients.


The team can deliver across a number of services including;

  • Merchandising
  • Driving promotional compliance
  • Influencing in store
  • Increasing shelf capacity
  • Siting POS
  • Pre-selling promotional activity
  • Printing and fixing SEL’s
  • Auditing
  • Activating lapsed distribution
  • Ordering new stock

We are now booking in Christmas activity, and would love to talk to you about your brand plans, and how we could help.

Get in touch today – 01844 261777

We’re thrilled to announce that CPM UK Jobs is starting the summer in style with the launch of our new careers website. With a fresh look and feel, and improved functionality, the site has been designed and developed to offer online candidates a fantastic user experience and successfully guide them to take the next step in their career journey with CPM.


We’re people first

We work in sales and we know that we’re nothing without our amazing teams. Finding, developing and nurturing the best talent in the UK is what enables us to help our clients achieve their goals.


As an outsourced partner, providing Field Sales and Contact Centre solutions – people are our product, so we have to win the war for talent to attract and retain the best people.  That journey starts with attracting and engaging candidates through an innovative and user friendly site, allowing us to match talented people with amazing opportunities with the likes of Diageo, Mars, Wrigley, Sky, Stanley, Black and Decker and many more.


New and improved

New features include intuitive navigation, greater functionality, easy search, mobile responsiveness, all while enabling candidates to browse our latest selection of sales opportunities up and down the UK.


Online portal

Candidates can now create an online application account that makes it easy to view the status of job applications, keep up to date with all communications related to new opportunities and makes it simple to schedule interviews. Personalised job alerts will let candidates know when relevant opportunities become available and the new and improved search functionality gives users the freedom to search for roles by keywords or by sectors that include office, contact centre, permanent, part time and flexible field vacancies.



Our new website is bright, engaging and vibrant – exactly the qualities that we look for in our candidates! As a client of CPM, you can be confident in our commitment to winning the war for talent and delivering world class people and teams.  Please take a look at our new site


International Women’s Day #IWD2018, is taking place on 8th March this year and the theme is #PressforProgress, more information can be found on


Now, more than ever, there’s a strong call-to-action to press forward and progress gender parity. There’s a strong call to #PressforProgress motivating and uniting friends, colleagues and whole communities to think, act and be gender inclusive.





To help celebrate IWD at CPM we have been busy asking women from around our business to share their stories and experiences with us.  You can read all of the interviews by clicking on the links below.



Karen Jackson

Elaine Woods

Jane Cottrell

Rachel Cleverly

Alexa Hester

Claire Hall

Jenny O’Donnell

Kate O’Dowd

Linda Chassagne

Jo Farnham

1. Benefit from elite sales talent
Your company needs star performers and the best place to find them is at a sales specialist. An outsourced sales provider is a community of experts in their field of sales. Their knowledge will be honed through years of working with dedicated colleagues across a variety of companies, brands and sectors. To identify the very best in the industry look for a partner with a strong philosophy of training and benchmarking. For example, sales outsourcer CPM runs a Sales Academy to educate its in-house sales teams. It also offers this service to clients. CPM then benchmarks performance to track “star” performers, “winners”, “puzzles” and (hopefully few) “passengers”. The company has been an Investor in People for 15 years, holding silver status. A partner can be beneficial for the in-house talent pipeline too. Best practice will be shared, training offered and candidates from the outsourcer may move in-house. Each year CPM provides a sales talent pipeline for blue-chip organisations that this year alone has recruited more than 50 salespeople from CPM into their wider organisations.

2. Glean insights from other industries
A classic business strategy is to observe behaviours in other sectors and then incorporate them into your own. By using an outsourced sales partner you gain instant access to a galaxy of information. A sales outsourcer will work across a whole range of companies and channels, including retail, fast-moving consumer goods (FMCG), utilities, automotive, technology, financial services and business to business. The outsourcer collects data from every transaction which, when anonymised, can be used to improve the performance of other clients. Karen Jackson, managing director of CPM, says: “We process 75 million pieces of sales data each week. This data is hugely important as it provides empirical evidence to support decision-making.” Evidence that it works? “Our average return-on-investment measure shows we have grown our clients’ sales by 24 per cent year on year,” she says.

3. Conquer omnichannel
The Holy Grail of sales. In order to be omnichannel, an organisation must be able to track a consumer across mobile, online, e-mail, social media, in person at the store and over the phone. Consumers also expect a seamless sales experience regardless of the channels they use. Weaving these channels together into a single picture of each consumer can be a nightmare. Most companies don’t even try. The obvious solution is to go to a sales specialist with the technology to implement an omnichannel experience. This may involve uniting existing technologies or it may mean introducing new systems. The key is to find an outsourcer that knows how to capitalise on the data collected. This opens up data-led sales campaigns in which messages are tailored to each and every customer. Ask your potential sales partner for examples of how they’ve implemented and then maximised omnichannel for a client.

4. Access specialist sales technology
It’s not just omnichannel where the latest technology comes in handy. Your company needs the best solutions for all sales-related matters. And here’s where a sales partner can make a real impact. A premium-level sales outsourcer will provide access to the most productive sales technology. For example, CPM is an accredited partner of, so it can use the best cloud-based sales technology. Salesforce is also easy to integrate with existing systems, ensuring a high degree of compatibility between a client’s current systems. CPM also boasts a deep knowledge of the Salesforce AppExchange, which adds functionality to the core product. In addition, CPM is familiar with the latest tech in the fields it works in, including contact centres, field sales, digital analytics, experiential shopping and training. This expertise can be introduced into your organisation.

5. Flexibility
At Christmas there’s a sales rush. Some companies hire for the season, then downsize in early-January. Many get it wrong, leading to bottlenecks in the pipeline and unhappy customers. An outsourced sales partner can help ramp up sales capacity smoothly. At a stroke you can access greater headcount around the clock. Product recalls are another key time. Ms Jackson explains: “We have supported our clients in providing additional face-to-face resource within 24 hours to support retailers in removing product from shelves and siting information notices, protecting trading relationships. Customer service teams are upscaled to handle the increase in consumer queries. At CPM we have supported two of our FMCG clients in this way in the last two months alone, increasing resource the same day.” Outsourcing is also a great way to grow a channel, territory or segment without being constrained by internal headcount restrictions, formalised pay-banding structures or pension arrangements. Throughout the year, CPM books more than 650 sales campaigns for a variety of clients. These run from 25 health and beauty specialists to over 700 active selling colleagues, at timescales as short as four weeks’ notice. Relationships range from a month to numerous 25-year-plus strategic relationships. It handles unusual requests, such as finding 30 Chinese speakers within four weeks to take a household sauce from 20 to 70 per cent penetration across four UK major cities. Clients think of it like a tap they can turn on and off when they need, without any of the ongoing costs.

6. Get strategic advice
A sales outsourcer will bring genuine expertise to the relationship. It can help you construct a long-term strategy, and advise on granular issues, such as how to split budget between marketing channels and which consumer segments to prioritise. CPM has more than 80 years’ experience selling products across many sectors, channels, segments, through face to face, over the telephone and digitally. Ms Jackson says: “Sales is our business. We have specialists that cover talent management, data and analytics, and operations to deliver an unbeatable combination. We can help clients develop a sales strategy, acting as consultants, to ensure they have the optimum approach in everything they do.”

7. Lower risk
Around 70 per cent of companies enter outsourcing arrangements to make cost-savings. This is valid, but underestimates the other benefits. By using an outsourcer all peripheral costs are eliminated. The overheads of hiring and developing talent are gone. The mindspace absorbed by running a team is freed up for more important tasks. And risk is reduced. There’s no longer a danger of buying the wrong sales software or struggling to use data in the right way. A sales partner will ensure you are working near maximum potential from the start of your campaign to the end. Furthermore, the “risk and reward” remuneration models used in outsourcing ensure there is skin in the game for everyone. Agencies are accountable for the return they deliver and therefore driven to focus on the agreed strategy. It’s why the world’s fastest-growing organisations use sales partners.


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