Category Archives: Merchandising


Case Studies

Microsoft

Merchandising, POS Merchandising

The challenge

CPM on a Campaign basis provide merchandising services for new Office, Surface and Windows POS throughout Harvey Norman, PC World and independent PC retailers across the Island of Ireland.

Our Solution
  • A flexible merchandising team nationwide.
  • Deployed within 48 hours.
  • Due to the tactical nature of the Campaign reporting provided via CPM App Tactical Retail Force rather than Microsoft’s own REP Tool.

Results

Merchandising completed in all stores within agreed timelines ROI not measured on this activity

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Case Studies

Lucozade Ribena Suntory

Sales, Field Sales, Merchandising, POS Merchandising

The challenge

CPM were asked to provide a solution to cover 738 retail outlets in Northern Ireland with sales and merchandising services. This coverage was to be achieved at the most efficient resource cost possible.

Our Solution

On analysing the market and the call-file, CPM proposed a solution that would provide a more targeted and impactful service, whilst only utilizing 50% of the previous resource levels. CPM recruited a field sales team comprising a Sales Manager, 3 Direct Sales Reps and 6 Indirect Sales Reps.

The top 20% of stores are called on weekly with the next 50% called upon fortnightly, the remaining monthly. Key accounts are as follows:

  • Musgrave Retail (Supervalu/Centra/Mace) & Wholesale
  • Henderson's (Spar, Eurospar & Vivo)
  • NISA & Costcutter, Dunnes & Independents

Results

During 2013, we increased share of space by 2% (an improvement of 10%).
For 2013 sales revenue increased by 6% despite a reduction in resources of almost 50% and a declining overall market.

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Case Studies

GSK

Merchandising, POS Merchandising

The challenge

CPM with the GSK team designed an In-store POS merchandising excellence program known as Udaan to increase sales.

Our Solution
  • Dedicated Instore merchandising team structure of 515 people
  • Covering 27K+ outlets in 420 towns.
  • Best in class merchandising training.
  • Parinaam- Mobile application for tracking.
  • Supported with store and compliance audits & Compliance: All execution pictures getting audited and scored against the benchmark.
  • Perfect Store Matrix to evaluate the overall.

Results

  • Uplift in sales by 9%.
  • Installed & Using PVC in 100% outlets.
  • Outlet Specific merchandising.
  • State level SKU & POSM tracking.

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Services

Visual Merchandising

CPM’s visual merchandising solutions make for retail sales success.
If your brand is not on the shelf or is less visible than your competitor's, then it is a lost sale.

CPM’s visual merchandising specialists create solutions to ensure your products achieve maximum in-store visibility and are on the shelf, within reach, and available to be purchased.

 

Visual merchandising should wow and engage shoppers, place the product front and centre and gain share of mind and share of purse. At CPM we do this by creating window displays, floor plans and three-dimensional displays that give you the most efficient and highest converting visual merchandising solutions available.

Our services include...

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Services

POS Merchandising

CPM achieves superior in-store visibility and accessibility for your products.
CPM has delivered powerful point-of-sale merchandising for decades. That wealth of experience, combined with step-change innovation, provides you with a range of services including seamless in-store, physical POS materials right through to game-changing digital and online merchandising activities and our breakthrough Detail solution.

CPM’s expert POS merchandising teams provide a complete ‘product to shelf’ package including:

  • Dedicated core or tactical blitz programmes
  • Stock relays, planograms, brand blocking and new line cut-ins
  • Promotional POS placement and display
  • Store and compliance audits

Our services include...

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Services

Online Merchandising - Detail

Detail is revolutionising online merchandising.
What makes it so valuable?

This real-time online merchandising service not only makes sure your products are visible online, but also where agreed they should be at all times.

 

Detail has the flexibility to work worldwide and by zooming in on a single site, ensuring your products are always available to buy wherever they are listed online. Detail not only monitors stocking, share of shelf online, and SKUs, it also provides vital merchandising data on your competitors too.

 

Detail is CPM’s unique and revolutionary online merchandising tool.

 

 

Our services include...

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