Microsoft Appoints CPM
30 MARCH 2010 | BY RAMON SANTOS, CLIENT SERVICE DIRECTOR
Microsoft has appointed CPM to amplify the retail presence of its Windows Phone operating system for mobile phones.
CPM currently operates nationwide teams on behalf of Microsoft, driving advocacy and product knowledge in retail across its software, gaming and accessories categories, in addition to running the Microsoft Guru Retail Program.
The Microsoft Windows Phone program will involve the deployment of a team of 10 technology field marketing specialists to drive education and advocacy of Microsoft Windows Phone in telecomms specialist retail stores nationwide.
Pete Gullick Head of Retail Marketing, Microsoft, says: "The appointment of CPM as our agency across all retail lines of business, is testament to their ability to offer a truly tailored technology service and deliver tangible return on investment".
CPM Technology Group Client Service Director Ramon Santos says: "We are absolutely thrilled to have been chosen as the preferred Technology Partner to work with Microsoft Windows Phone. We are embarking on an extremely exciting journey, and this win clearly demonstrates our strength and ability to win hearts and minds in the Retail arena with our 'High Tech High Touch' approach.
"Our Technology Group is continuing to grow from strength to strength and enabling us to drive an even greater level of synergy and value add to our clients."
CPM sustainability
