Case Studies
LEADING FMCG MANUFACTURER

Omni-Channel Consumer Care team
The challenge

To provide an Omni-Channel Consumer Care team for our client, managing voice, email, whitemail and multiple social platforms across multiple brands,
Our client needed a team to manage contacts from consumers both within the UK & Ireland alongside also managing B2B contacts.

Our Solution
  • A dedicated Contact Centre team of 7FTE headed up by a Team Leader.
  • Flexible model in place to manage seasonal spikes throughout the year.
  • Fully blended team managing contacts across phone, email, whitemail and Social.
  • Bespoke training programme designed to provide a robust Induction to all new starters.
  • Integrated CRM solution for complaint management and insight reporting with unique features built to support critical alert procedures.

Results

  • External mystery shopping benchmarked our team at No.2 against 7 other FMCG brands. An increase of 4 places vs 2014
  • Annual SLA’s exceeded across all channels

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