Case Studies
HP

Brand Awareness
The challenge

CPM was tasked to audit and oversee the new merchandising installation in 859 outlets nationwide in Big-C, Tesco, Banana IT, B2S, IT City, small to medium resellers in Pantip, Fortune Tower and independent sellers upcountry

382 outlets: BKK 298 + Chonburi 84
477 outlets : Chiangmai, Pitsanulok, Khonken, Ubon, Nakhonratchasima, Phuket, Songkhla

Our Solution
  • Dedicated CPM Merchandising Consultants visited the stores to check point of sale displays and current stocks/models displayed in the stores.
  • Immediately rectify merchandising / display issues in store and escalate furniture/permanent displays that needed to be refurbished or replaced.

Results

  • Identified outlets with strong presence and used them as benchmark for excellence.
  • Via auditing, gained visibility of outlets that needed improvement
  • Data was used for planning with sales and merchandising team to produce the ideal type of POSM

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