Category Archives: Events and Promotions


Case Studies
LoveScout24 Meetic

Consumer Activation, Events and Promotions
The challenge

CPM assist in identifying and selecting the venue, then make an appointment with the owner. Once we verify that the venue meets the criteria of Meetic we will present the concept to the owner and negotiate the best offer in a face to face meeting. We will validate all the contractual terms and conditions and proceed to book the venue for the event.

CPM will collect all data elements needed to validate the activation.

Welcome drink offered to all first time attendees as an icebreaking mechanism.

Our Solution

To fulfil the clients requirements we have taken the following steps:

  • 2 Events per month in Bern and Zurich.
  • 2 Field Sales Mangers for each city.
  • Venue selection, negotiations and activation – relationship with 3 bars per each city.

Results

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Case Studies
Aviva

Consumer Activation, Events & Promotions
The challenge

As a CSR initiative, Aviva wanted to create book wall to collect old books, recycle it and distribute new books to under privileged children.

Our Solution
  • Create India’s longest book wall at Ansal Plaza ampetheatre using iron structure and flex branding.
  • Larger than life size dummy of the logo.
  • Using street play to communicate how education is important for under privileged children

Results

  • More than 130,000 books collected
  • The effort was graced by Education Minister of Delhi and Cabinet Minister, Govt. of India and appreciated the cause

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Case Studies
VISA

Consumer Activations, Event and Promotions
The challenge

Demonetization come up with an opportunity to push digital transactions across India. Therefore, Visa along with CPM planned to deploy the decals across major cities in India for consumer activation activity.

Our Solution

TRO manages Visa’s Operation Code blue Program . Wherein we have deployed the branding elements (Soft POSM) across 8 different cities.

POSM included:

  • Stickers, Danglers, Acrylic Stands
  • Major Cities – Delhi, Mumbai, Bangalore, Kolkata, Goa

Results

42,526 Stores covered within 8 weeks.

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Case Studies
HTC

Consumer Activation, Events and Promotions
The challenge

HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.

Our Solution

To fulfil the clients requirements we have taken the following steps:

  • A hot air balloon was stationed near the stadium in order to improve brand awareness.
  • Interactive consumer activations to promote the HTC brand.
  • Live music on HTC branded stage.

Results

  • Increased brand awareness.
  • Substantial number of consumer activations and interactions.

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