Category Archives: christmas


We will make more than 200,000 visits into Grocery this year

Visiting retail to drive availability, compliance and stand out...and therefore sales, is in our DNA – it’s what we have been doing since 1936.

 

Our field teams are out in store day in day out, building strong relationships at all levels, both in store, and with the retailers directly.  It’s the strength of these relationships that allows us to maximise your opportunity in store, and could make the difference this Christmas.  From a simple ‘check and fix’ visit, to a more in-depth negotiation for key space in store for your products, our teams can help you win in retail this year.

How can we help you drive sales this Christmas?

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With the right attitude, you can learn to do anything

Our Sales Academy are sharing award winning training methods to ensure your sales team have the right attitude to help you win this Christmas.

 

As the competition for space and prominence heats up, store managers are inundated with presentations, pitches and conversations.  This all at a time when store staff are under the greatest pressure.   So what impact does this rush for incremental space and additional product representation have on sales teams?  Are they prepared for this high pressure time of year and the challenges it brings?
 

Your team are likely to get 30% more "No's" from decision makers at this time of year, and time with store managers is hard to come by – all of which impacts on the mind-set and motivation levels of your team.
 

We have designed a powerful programme that uses winning psychology, positive mind-set training along with a powerful quick hit influencing skills workshop designed to give your teams all they need to make the most of this important time.
 

It will prepare your sales team to effectively plan and use their time and conversations wisely. The team will walk away being prepared to confidently & assertively have conversations to gain additional space, ultimately driving a higher market share and sales for your brand.

How can we help you drive sales this Christmas?

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93% of shoppers agree that sampling a product encouraged them to make an unplanned purchase

Shopper Engagement enables you to demonstrate and highlight the benefits of your product by using a number of mechanics such as events and promotions, active selling and sampling, in order to achieve your objectives.

 

Our clients benefit from our powerful talent pool, established retailer relationships, and cutting edge reporting. We have only one real goal – to help you sell more!
 

Events and Promotions can range from brand ambassadors handing out leaflets to a large scale immersive event or brand take over.  In a busy retail environment events are a great way to stand out and offer shoppers something new and exciting while driving brand advocacy and meaningful connections.
 

Previous examples of our work include: High street bespoke builds, Amplify digital campaigns by using experiential to increase reach and brand advocacy, Exhibition space at speciality shows, Traditional multi brand roadshows in retailer environment.
 

Active Selling is key for communicating USP’s and creates a two-way dialogue between the shopper and your brand. It can be used to change shopper perception, educate on complex products or brands, interrupt shopper journeys and most importantly drive sales.
 

Sampling is the perfect way to drive trial of a new or existing product.  Handing out sample size’s, full size products or cooking recipes in store highlighting the main product as the key ingredient – all of these methods are proven to increase unplanned purchase on the day.

How can we help you drive sales this Christmas?

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Let ‘Detail’ give you the online advantage this Christmas

With the continued rise of online shopping, and 52% of shoppers* saying they spent more online than in store last Christmas, ensure your products are where they should be, easy to find and at the right price

*Source: Christmas Shopping Habits – Mintel

 

It can’t be bought if it isn't theretrue just as much online as in store. And at Christmas more than ever.
 

Our solution for merchandising online is called Detail and is a relevant online extension of a physical sales and merchandising team.  Built to embrace the challenge with selected .com retailers; to seek and find lost sales opportunities online, to be able to fix them and help you to win online, every day.
 

Detail has not been built on the background of IT and data analytics unlike many of our competitor’s offerings.  Detail originates from a world of sales and marketing, where we have focused solely on functionality and information that matters to be able to win sales.  All of this is based on our experience and understanding from managing successful sales and marketing teams in physical retail.
 

Detail will help to give you better control than ever of your products presence at your .com retailers, and just may give you the advantage you need to win online at Christmas.

How can we help you drive sales this Christmas?

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Deliver Retailtainment to increase your sales

58% of the Christmas market is made up of technology gifts, so get your product into the hands of shoppers with an exciting and compelling demonstration this Christmas, to become 3 times more likely to influence that sale than your competitors.

 

Personalisation is key this Christmas, by making your demonstration personal highlighting quality and sustainability to your potential customer you will drive longer lasting brand loyalty.  We work on behalf of a number of key clients, operating in Dixons Carphone, Dixons Travel, John Lewis, ASDA Walmart and Jessops.   You probably don’t know that we are there because our job is to focus on your brand. We are proud to be accredited to work in Dixons Carphone.
 

We have Technology Ambassadors ready to accelerate your brand this Christmas, who can be trained using our best in class Sales Academy.

How can we help you drive sales this Christmas?

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Case Studies

Microsoft

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

The challenge

CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution
  • Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
  • The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
  • Priority focus -attach, product sales & delivering messaging on the Modern PC.
  • Team concentrate on training & relationships in store to drive advocacy.
  • The team deliver insights from their experience in retail to drive Microsoft strategy.

Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

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