Shopper Engagement enables you to demonstrate and highlight the benefits of your product by using a number of mechanics such as events and promotions, active selling and sampling, in order to achieve your objectives.
Our clients benefit from our powerful talent pool, established retailer relationships, and cutting edge reporting. We have only one real goal – to help you sell more!
Events and Promotions can range from brand ambassadors handing out leaflets to a large scale immersive event or brand take over. In a busy retail environment events are a great way to stand out and offer shoppers something new and exciting while driving brand advocacy and meaningful connections.
Previous examples of our work include: High street bespoke builds, Amplify digital campaigns by using experiential to increase reach and brand advocacy, Exhibition space at speciality shows, Traditional multi brand roadshows in retailer environment.
Active Selling is key for communicating USP’s and creates a two-way dialogue between the shopper and your brand. It can be used to change shopper perception, educate on complex products or brands, interrupt shopper journeys and most importantly drive sales.
Sampling is the perfect way to drive trial of a new or existing product. Handing out sample size’s, full size products or cooking recipes in store highlighting the main product as the key ingredient – all of these methods are proven to increase unplanned purchase on the day.