Category Archives: financial


Case Studies
Aviva

Consumer Activation, Events & Promotions
The challenge

As a CSR initiative, Aviva wanted to create book wall to collect old books, recycle it and distribute new books to under privileged children.

Our Solution
  • Create India’s longest book wall at Ansal Plaza ampetheatre using iron structure and flex branding.
  • Larger than life size dummy of the logo.
  • Using street play to communicate how education is important for under privileged children

Results

  • More than 130,000 books collected
  • The effort was graced by Education Minister of Delhi and Cabinet Minister, Govt. of India and appreciated the cause

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Case Studies
VISA

Consumer Activations, Event and Promotions
The challenge

Demonetization come up with an opportunity to push digital transactions across India. Therefore, Visa along with CPM planned to deploy the decals across major cities in India for consumer activation activity.

Our Solution

TRO manages Visa’s Operation Code blue Program . Wherein we have deployed the branding elements (Soft POSM) across 8 different cities.

POSM included:

  • Stickers, Danglers, Acrylic Stands
  • Major Cities – Delhi, Mumbai, Bangalore, Kolkata, Goa

Results

42,526 Stores covered within 8 weeks.

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Case Studies
Manor

Sales , Sales Promotion
The challenge

We provide professional and highly motivated Sales Promotions teams for Manor stores who promote the Manor credit card and try to win new cardholders. We have built a strong sales promotion team who are able to reach client’s targets. The selection of the promoters is a crucial part in this promotion as the requirements are very specific and targets are high. After an in-depth training, sales promoters are informing customers inside the Manor Stores about the benefits of the Manor-Card and are convincing them to sign the application form right at their booth. With very detailed and regular reporting, as well as follow-up training, we ensure that our team are in-line with the targets of our client

Our Solution
  • Sales Promotions team of 40 promoters
  • 342 promotional days over the whole year
  • 57 Manor stores in 57 cities all over Switzerland
  • Regular sales promoter training

Results

  • Over 4,000 new Manor Card holders
  • Average of 12 credit cards per sales promoter

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