Category Archives: P&G


Case Studies
Max Factor

Sales, Sales Force, Merchandising
The challenge

In 2010 Procter and Gamble decided to outsource their sales force and focus on their core strengths, making innovate products and bring them to markets. As CPM where already delivering their supermarket sales force P&G / Max Factor decided to contact CPM in order to maintain their sales and merchandising in drug stores. CPM took over liability of their people and continued with the field team and agreed strategy.

Our Solution

After we took on board the field team we started optimising the store planning, changed some regions using the latest optimisation technology available in our group and brought our experience and expertise in from clients sharing and re-applying our success into the newly designed field sales team.
We directly saw the positive effect on sales climbing up to I X 108 managing the make-up units and selling custom-made year plans to the retailers. In 2015 P&G sold Max Factor to COTY. Although the strategy of COTY made some changes we are still successfully working with Max Factor with a passionate team of Sales Development Representatives that still have a great and trustful relation with the retailers.

Results

Year on year growth for the Max Factor brand in-store, being one of the best represented make-up brands in drug stores in The Netherlands with a strategy change that worked and still gets tuned quarterly to maintain the success and keep the pace.

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Case Studies
Olay

Sales Activation, Beauty Ambass
The challenge

CPM Thailand operates a dedicated Beauty Consultant Operations team for Procter & Gamble across the Modern Trade and Pharmacy channels.

Our Solution

The team of highly trained Beauty Consultants have clear in-store tasks to maximise their effectiveness and ROI in every store:

  • Optimize existing day-to-day sales performance and increase trial in a highly competitive environment.
  • Develop a Beauty Consultant team, which delivers the enhanced value position to Olay customers within retail partners.
  • Leverage the Beauty Consultant investment by Olay via, right place, right target, right people, right coaching, right rewards, and right tools for engagement, right measurement and reporting in a retail environment.
  • Create opportunities to deepen and extend the brand relationship at retail level.

Results

Beauty Consultant stores out performing all non-assist stores x 2 times.

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