Category Archives: Auditing


Case Studies
LEADING FMCG MANUFACTURER

Driving sales with a blended team in Grocery
The challenge

Our client wanted to drive core SKU availability and visibility in store within Grocery outlets to provide shopper choice and drive our clients share within set locations in store. They also wanted to monitor compliance in store.

Our Solution

Our dual approach team both strategic and tactical, service an agreed callfile of 750 stores.

Our tactical team visit each store to merchandise for maximising space opportunities, drive SKU availability and visibility, maintain agreed space, audit SEL compliance and interventions as appropriate

Our strategic team negotiates with store contacts to increase space in key locations in store, place additional stock orders, manage book stock errors, SEL compliance, and develop a strong in store relationships with key contacts.

Results

  • Sales uplifts of over 11%
  • Share increase @ 1%

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Case Studies
LEADING ALCOHOLIC DRINKS MANUFACTURER

Delivering a Multi Channel Solution across the On & Off Trade
The challenge

Our multi channel team was launched to support our clients performance ambition across key City Centres driving brand advocacy and increasing sales and share with Key On Trade, Wholesale & Grocery Small Format customers.

Our Solution

A team of 8 Regional Executives & 1 National Field Manager provide coverage to 8 city centres visiting On Trade National Account Customers, Wholesale Depots and Tesco Small Format outlets. Providing both experiences and increased sales and share through a consultative approach the team are focused on:

  • Creating brand advocacy in the On Trade by delivering staff training & consumer sampling, facilitating in bar gamification incentives for staff, running mystery shopping activities and increasing perfect pour status for Beer and Spirits
  • Driving increased distribution & sales within key Wholesale depots by working in partnership with Managers to create bespoke Joint Business plans and build incremental displays
  • Supporting increased sales across key city centre Grocery small format stores by focusing on retail basics including book stock errors, secondary displays & promotional compliance

Results

  • 15 individual On Trade projects completed in key account and regional groups in FY16/17
  • 18,000 displays activated in key Wholesale Depots in FY16/17
  • 5,255 sales interventions made in key Grocery Small Format stores in FY16/17

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Case Studies
Chep

CPM's Field Marketing Research team provide Auditing and Service visits for Chep across Europe
The challenge

CHEP is a global provider of supply chain solutions serving in more than 60 countries. CHEP offers a wide range of logistics and operational platforms and support services that are designed to increase performance and lower risk while improving environmental sustainability. CHEP’s 12,500 employees and approximately 300 million pallets and containers deliver comprehensive coverage and exceptional value, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco and Nestlé. These products can generally be recognized by their blue colour and CHEP logo.

Our Solution

CPM provides a range of services to support CHEP with locating, auditing and recovering their assets. Field research agents ensure the location behaviour adheres to CHEP policy with the aim of improving flow in the CHEP distribution and return model.

Results

  • Improved turnaround time for returning empty pallets to CHEP
  • Real-time monitoring about pallet status/situation

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Case Studies
Bosch

Auditing, Mystery Shopping
The challenge

CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.

Our Solution
  • Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
  • Rectify all low level merchandising / display issues in store and escalate all others to Client

Results

  • Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
  • Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.

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Case Studies
Bosch

Auditing, Mystery Shopping
The challenge

CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.

Our Solution
  • Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
  • Each promoter was visited and scored with specific inputs on their strengths and weaknesses

Results

  • Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
  • Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters

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Services
Field Research
CPM’s field research delivers valuable intelligence on what your customers and competitors are doing in the market.

Our team of highly qualified and experienced field researchers capture valuable market intelligence, in real-time, with advanced technology. As a result, you can see how your brands and products are performing, customer purchasing behaviour and competitor benchmarking at local, national and international level.

 

CPM’s advanced field research software solution supports our specialist survey agents, providing the ability to geo-locate outlets, overlay multiple surveys, tag photos, integrate territories into Google maps and deliver real-time monitoring. This tailor-made reporting gives you all the information you need to improve the customer experience, drive sales and increase market share.

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Services
POS Compliance
Our point-of-sale displays safeguard your investment.

CPM’s dedicated POS compliance teams make onsite visits to high street stores to ensure your point-of-sale materials are shown correctly, in agreement with the retailer, and are on message.

 

Using industry leading technology solutions, we empower sales teams to undertake the right in-store actions to drive value on your behalf. Whether rectifying non-compliance, increasing visibility and availability of products, or educating store staff, CPM provide you with technology solutions that can be configured and customised to meet your objectives today and into the future.

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Services
Mystery Shopping
CPM’s mystery shopping service means every customer experience will be a great one.

Our comprehensive suite of mystery shopping services covers all business needs and customer contact channels. You will receive detailed customer experience information across telephone, face-to-face or online buying experiences.

 

By designing individual programmes, CPM’s specialist mystery shopping team blend a mix of telephone, physical, video, email and online mystery shopping services. Thanks to our timely and accurate reporting, you can make speedy, informed decisions, adding value to your business through growing sales and improved customer satisfaction.

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Retail Auditing
Retail auditing provides real-time, actionable insights from the retail and online retail environments.
At local, national and international level, CPM gives you complete retail compliance, auditing and in-store survey services and up-to-the-minute information on how your products are performing in the retail environment.

With the ability to manage global retail audit campaigns in over 40 markets at any one time, we’ll help you maximise product visibility, see on-shelf compliance, POS displays, competitor benchmarking and stock control.

 

Thanks to our unique online merchandising solution, Detail, we can also manage online retail audits in fantastic depth, ensuring you achieve maximum visibility while enjoying improved overall in-store and online brand presence.

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